Aligning your brand and identity with your mission is important. However, if you want to grow your business, and continue to turn customers into ambassadors, then you must build your brand placing the customer at the center of your brand building process.
Why? Because you are outnumbered friend. Your product most likely does not create the need. It must answer the need. It's not about you! It's about them. 🤭
So, instead of asking whether your brand represents you, first ask whether your brand represents your customers. Getting this right will not only ignite your brand, but it will also grow it... guaranteed!
Pat Scully is a 25 year veteran in the branding, advertising and marketing realms, and lead creative for STORM + SAVAGE MARKETING. He is widely respected throughout the Southeast for his creative vision, and has a reputation for being a “way-out-of-the-box” thinker and creative.